Tony Walker, Sales Operations & Business Development Director, talks about the last few days and second exhibition of his business mission in China.
On the eighth day of our
The next day we headed to the first day of the Care Expo China in Shanghai – our second exhibition of the mission and the larger of the two. We had managed to source a stand with information about Tunstall written in Chinese for this exhibition which really helped – the traffic to our stand was non-stop! There was a great interest in our full range of solutions, with some visitors asking where they can go to buy the equipment.
There seems to be an assumption that care is all about the face to face contact, but visitors were quick to understand how technology can be a huge help, providing support and reassurance but not replacing the face to face contact that people still need and want. They were particularly interested in the telehealth and smart home technology models, as quite a few organisations are wanting to build huge health and elderly care resorts – where this technology would be extremely useful.
I also represented Tunstall on a press briefing with about eight different newspapers and publications – we had some great coverage including this piece in Shanghai Daily.
The ‘Good Match’ concept
The second day of the exhibition was less busy than the first, which allowed more time for longer and more detailed discussion with the stand visitors. I also attended the ‘Good Match’ event, which was a form of speed dating for organisations – Tunstall was the only UK Technology Company represented and we had a lot of interest because of that. Many of the conversations from the day were around care in the community, which we had not seen much of so far.
By late afternoon we started to dismantle the stand and I said my goodbyes to the UK Healthcare team as I was beginning the long journey back to Yorkshire the next day.
My journey comes to an end
The last two weeks have flown by in China, and the mission was a big success. We had lots of interesting conversations with different companies, many of them were engaged with who Tunstall are and what we do. There is no doubting that China
I have had a great journey and I hope you have enjoyed following it on Twitter and in my previous two blogs.
Read Tony’s first blog: How Tunstall is helping develop elderly care in China.
Read the second blog in the series: Representing Healthcare UK in Hangzhou, China.